19 November, 2018

At Jacks of London we work with you to create your perfect beard – designed around your personal and professional image and one that you are able to easily maintain at home.

During your beard consultation, your barber will discuss your style, face shape, skin tone/colour, beard density, how long you have to maintain your beard, what is your styling routine and what tools/products you have at home.

Once you are happy with your consultation, your barber will then proceed with the beard service, using trimmers and scissors to create the desired/agreed shape. They will then use a selection of high end, professional beard care products to create  a clean, conditioned and healthy beard!

Check out our Jacks top tips on how to recreate your freshly groomed beard at home?

Step 1 – Grab an American Crew, Beard Foam Cleanser

A must have product for any man with a beard! This easy to use and quick absorbing dry foam with long lasting benefits, leaves the beard clean and free of daily residue. Its also great for maintaining the natural oils in the beard and avoiding growth discomfort.

When to use: This is a super quick way to freshen up and clean your beard at home or on the go. With no water needed it leaves a refreshing after feel and subtle scent.

Application: Dispense 2 – 4 pumps onto palms and distribute evenly throughout beard. This product can be used daily or as needed.

Step 2 – Stay silky soft with a Serum!

This lightweight, fast-absorbing Beard Serum is an oil based formula especially designed for beard care. With beneficial oils it instantly conditions and keeps the beard soft and well-groomed.

When to use: If your beard is in need of some nourishment then this is your go to. Crew Beard Serum nourishes, regenerates and provides protective properties for a healthy appearance. It leaves the beard shiny and conditions it for a smooth, silky feel.

Application: Add 2 – 3 drops onto your palm and emulsify into beard. For best results Jacks master barbers recommend blow-drying the beard on a low heat after applying in order to help the serum penetrate into the hair and lock in the condition. A final blast with cold air gives a finished soft sheen to the hair.

Step 3 – Beard Balm and beyond!

This soft balm tames and conditions the beard with flexible application for styling. It gives great protection from the elements too and leaves a matt, masculine finish.

When to use: The Beard Balm is a great finishing product for the beard and perfect for conditioning and styling simultaneously.

Application: Place a small amount onto your palms, distribute evenly throughout beard and style if desired.

For more information on any of the American Crew beard products or to try out our Jacks beard services, why not drop by one of our Jacks stores.


Calling all students! The summer is almost over and you’re probably switching your brain on to all the things that you’ll need for the new term… you’ve brought your study pack, sorted out your accommodation and worked out how much you can spend on your social life BUT are you in the know when it comes to your hair, skin and beard?


Last week we saw not one but two of our Jacks of London barbering teams compete in the prestigious L’Oreal Colour Trophy ‘Men’s Image Award’ Semi Finals! Check out how the teams got on...


We are so pleased to announce that we have been nominated as a finalist for Male Grooming Specialist in Creative HEAD’s Most Wanted Awards 2017!

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